Founded in 2022, SAAF GARMENTS, sits at the intersection of cultural heritage and modern sensibility. The word "saaf" comes from the Urdu language and translates to “clean."

SAAF GARMENTS effortlessly blends classic and contemporary, embodying "flamboyant minimalism." The brand combines simplicity and elegance, merging South Asian and American influences. Each collection features meticulously crafted garments that balance tailored sophistication with streetwear, mixing masculine and feminine, light and dark elements.

Storytelling remains at the forefront and celebrates the intersection of these cultures through thoughtful narratives, using fashion as a medium to explore identity and heritage. Production spans the globe with manufacturing partners in India, Italy and Japan.