New York, NY, November 2023 – SAAF GARMENTS is pleased to unveil its sophomore drop from Season One with Campaign II, titled New York State of Mind. This latest release from the brand’s debut collection presents a range of headwear to complement the core offering, featuring seven snapback hats. The selection is carefully curated to add to the first drop of tailored pieces leaning into street style culture of New York, and features three 6-panel snapbacks, two 5-panel snapbacks, and two unstructured corduroy hats rendered in combinations of ivory and black that define the brand’s debut aesthetic.

SAAF GARMENTS is a label that sits at the intersection of cultural heritage and modern sensibility. Conceptualized as a brand that seamlessly bridges the gap between South Asian influence and timeless global design, SAAF GARMENTS (“saaf” meaning “clean” in Urdu) effortlessly toes the line between classic and current. Campaign II adds another chapter to the SAAF GARMENTS story and serves as a follow up to the brand’s first release for Season One – Campaign I, a curation of immaculately tailored unisex garments with silhouettes that elevate the street style aesthetic of NYC.

“A cornerstone of New York street style are hats that are so uniquely representative of the culture ” says SAAF GARMENTS Founder & Creative Director Osama Syed, “representing this in a way that pays homage to the city is an important chapter in our story.“

New York State of Mind by SAAF GARMENTS is a tribute to the vibrant, ever-evolving city that has inspired countless cultural and sartorial movements. Each of the hats were designed to complement the offerings.

The SG Script corduroy hat is an unstructured mid-profile snapback hat that pays homage to the iconic NY Yankees hat and is a nod to the city. This hat features the SG script logo embroidered at the center front and the SAAF GARMENTS logo embroidered on the rear above the closure. It is offered in two variations, black with black embroidery and black with white embroidery.

The Season One 5-panel hat is a structured mid-profile snapback hat that features the SAAF GARMENTS logo embroidered at the center front with “SEASON ONE” embroidered directly beneath the logo. It is offered in two variations, black with black embroidery and black with white embroidery.

The Season One 6-Panel hat is a structured high-profile snapback hat that features the SAAF GARMENTS logo embroidered at the center front with “SEASON ONE” embroidered directly beneath the logo. It is offered in three variations, ivory with ivory embroidery, ivory with white embroidery and ivory with black embroidery. All variations include a contrasting green underbrim.