THE BEGINNING
The First Conversation
The story began long before the first conversation. In 2020, Osama discovered Rushil Ranjan through the orchestral rendition of Man Kunto Maula, performed alongside Abi Sampa. Three years later, in December 2023, just two months after the launch of SAAF GARMENTS, he sent Rushil a direct message on Instagram. That message marked the beginning of an ongoing creative partnership, laying the foundation for many of the defining moments that would follow.