SAAF GARMENTS NAMES RUSHIL RANJAN AS BRAND AMBASSADOR
THE SYMPHONY OF SOUND AND SILHOUETTE
SAAF GARMENTS proudly announces internationally acclaimed composer and producer Rushil Ranjan as the first brand ambassador of the house, in a partnership titled The Symphony of Sound and Silhouette.
This collaboration unites two creative forces. Osama Syed, founder and creative director of SAAF GARMENTS, is a self-taught designer whose work reinterprets silhouettes of the Mughal era through refined modern tailoring. Rushil Ranjan, a self-taught composer, arranger, and producer, is reshaping South Asian musical traditions through orchestral performance. Both artists share Indian origins and Western influences, and both are carving paths that honor cultural memory while creating for the modern era.
“Before I launched my first collection, I made a list of people who embodied the vision of SAAF GARMENTS, and Rushil Ranjan’s name was at the top,” says Osama Syed. “There is no better representation of what I am building than Rushil and what he represents. What he has achieved and what he will achieve will be echoed in the halls of cultural greatness. He is the perfect fit for the brand.”
“It is an incredibly rare thing to come across art that simultaneously brings together disparate worlds to such striking and emotive effect,” says Rushil Ranjan. “Osama is changing the cultural landscape through his sartorial creations and illuminating a side of South Asian culture that people haven’t seen before.”
Rushil Ranjan was recently named Associate Artist at the Royal Albert Hall and Collaborative Artist at the City of Birmingham Symphony Orchestra. His sold-out performance with the Orchestral Qawwali Project at the Royal Albert Hall has established him as one of the most important South Asian voices of this generation.
In 2025, he will begin a global tour, expanding his reach far beyond the United Kingdom. His newly announced collaboration with A. R. Rahman further underscores his growing presence on the world stage and his ability to bridge the classical and the contemporary.
As brand ambassador, Rushil will be dressed exclusively in SAAF GARMENTS for major performances and cultural appearances. This includes custom archival pieces designed for each occasion, as well as future collaborations under the SG x RR name. Each collection will merge the languages of music and fashion into a shared story.
This ambassadorship marks the beginning of a new chapter for SAAF GARMENTS as the house celebrates two years of design, growth, and cultural storytelling. It represents more than the intersection of fashion and music. It is a statement about identity, legacy, and the art of building something that will endure.
